Plastic Pictures, the award-winning production agency, today unveiled its newly refreshed brand identity, marking a pivotal step in the company’s evolution. After sixteen years of creativity and growth, the agency has redefined themselves with an expressive, shape-shifting identity that reflects its journey from an energetic start-up to a world-leading hybrid production agency.
Plastic Pictures began as a corporate film-making start-up, known for its playful, curious, and audacious energy. Although still resolutely young at heart, Plastic has evolved into a world-leading Production Agency; uniquely merging agency creative with production house expertise. Today, it boasts a global client roster and an in-house team of top talent, widely admired across the industry.
This transformation is more than a visual update; it’s a statement of purpose, signalling the agency’s commitment to honouring its creative roots while embracing continued growth. Co-founder Sara Cooper encapsulates this shift: “Sixteen years have brought so much growth and change—it’s like we’ve completely outgrown our old clothes. This rebrand isn’t just cosmetic; it’s a reimagining that allows us to reflect our journey, our creativity, and our vision for the future. It’s as if we’ve finally found an identity that truly fits.”
The refreshed brand is led by the slogan “Idea Shapers.” A short and sweet proposition that serves as the launch pad for Plastic’s new visual, sonic, and motion elements. “We kept coming back to the same idea”, says Cooper: “creativity as a malleable object that is pushed, pulled and shaped by everyone who engages with it.”
Plastic’s team is driven by ideas, but never precious. One person’s raw, unruly, or wild spark is enthusiastically developed, moulded, expanded and reimagined. Continually, adapting to fit new challenges, even transformed into something else entirely. It’s this creativity in motion – moving forward, changing shape, adapting to the environment, or the people who touch it – that makes for the unifying brand idea.
Creative Director Sam Gunn, who led the rebranding effort, notes, “We wanted to reinvent how audiences encounter Plastic and engage all senses across platforms with visuals that are fluid, dynamic, and adaptable.” The fresh, energetic colour palette and modern AI-driven rendering techniques used in the rebrand convey a seamless blend of elegance and attention-grabbing curved accents, with the minimalist “P” logo as a central mark. “Our long-standing clients often call us ‘Plastic,’ so using the single ‘P’ not only reinforces the brand but reflects the wider array of creative services we now offer,” adds Gunn.
In alignment with its evolving identity, Plastic Pictures has expanded its services beyond traditional production, adding strategic client insights, content strategy, audience measurement, learning and development, and sustainable production practices. Newer capabilities, including generative AI creation, post-production workflow expertise, and a global network of vetted production partners, allow Plastic Pictures to flexibly support global clients across AMER, APAC, and EMEA.
This rebrand solidifies Plastic Pictures’ position as a versatile, agile, and forward-thinking production agency, equipped to meet the evolving demands of the communications and marketing landscape. For the team of Idea Shapers and Film Makers, the new identity represents a fresh, bold look that remains true to their commitment to creativity, collaboration, and impact.