Our last member feature article of the year is all about technology. We asked our members to share projects where they have been working at the forefront of technology, pushing boundaries and using it to do things differently. They came back with pioneering films and events, using everything from AI to robots. Thank you to everyone who contributed their work to this member feature article.
Pure Communications Group deliver a cutting-edge tech conference
At Pure, we’re constantly pushing boundaries and finding innovative ways to leverage technology in our events. Recently, we delivered a cutting-edge tech conference for over 1,000 attendees from 50+ countries, including New Zealand, Japan, and Australia. To elevate the experience, we introduced technology-focused activations that stole the show. From Robot Homer, a brain-scanning beer-pouring marvel, to Mathilda, a motion-sensing prosecco robot, the event offered a unique blend of functionality and fun. Pepper, an interactive roaming robot, delighted guests by dancing, guessing their ages, and even singing, while her robotic companion Temi shared agenda updates in an engaging, dynamic way. These activations didn’t just enhance the conference’s theme of mastering emerging technologies—they sparked conversations, set the tone for innovation, and brought the future to life.
Kaptcha showcase the people pioneering cyber security
Kaptcha created a series of films for BAE Systems Digital Intelligence, showcasing its people and their groundbreaking impact throughout the cyber security and intelligence landscape.
Interviewing their people highlighted how the cutting-edge technology BAE Systems develops is contributing towards their wider mission: to protect those who protect us.
In advance of filming, the Kaptcha team created hundreds of b-roll edits (each bespoke to the person being interviewed) to be played into the screens surrounding the interviewees
The interviews were unscripted and natural bringing out the passion of the BAE people for their important work, making them the heroes of the films.
The films drove pride within the organisation, increasing employee engagement and driving a boost in talent attraction following their release
DRPG blend AI technology with powerful storytelling for Tesco
This summer, Tesco partnered with DRPG to launch a campaign for its ‘Stronger Starts’ initiative, blending AI technology with powerful storytelling. At the heart of the campaign was a personalised digital experience featuring British Olympian Dame Jessica Ennis-Hill. Through an interactive platform, customers could select a local community project, input their name, and choose a reason for their support. In return, an AI-powered engine generated a bespoke video, with Jessica Ennis-Hill’s avatar addressing the customer personally and endorsing their chosen cause.
This use of AI introduced a personal connection to the campaign, encouraging customers to engage with Tesco’s CSR efforts and share their videos on social media. By integrating technology in a practical and engaging way, the campaign made supporting local causes easier and more meaningful for Tesco’s audience.
Thank you to everyone who contributed your wonderful work to this month’s member feature article!