Our first member feature article of the year called for work responding to the theme of ‘safety’. Our members have shared projects that have safety at their heart, that underline its importance and find fun ways into communicating around it. From mini-mes to photo-realistic video animations to projects that speak to the intersection of mental health and health and safety, our members have generously shared their inspiring and innovative work in response to our first theme of 2025.
Take a look:
CH Video make safety child’s play with Essity
Safety doesn’t have to be snoozy – just look at British Airways – they turned those ‘in case of emergency’ in-flight demos into must-watch entertainment. Taking a page from their book, we decided to spice up Essity’s Health & Safety site induction video with some serious star power: enter the adorable mini-me kids of Essity’s own employees!
These pint-sized presenters helped us create a video that ticks all the safety boxes and does it with charm, cheek and doodles.
Lots of planning, scripting and colouring-in books for the ‘green room’ enabled us to deliver a fun but engaging H&S induction that the client absolutely loved.
Gorilla Gorilla promote safety as a way of life
This year the team at Anglo American wanted to make a film, that brought safety close to home, using personal testimony from colleagues. We helped them plan and execute a UGC content gathering exercise and directed content in pre and post-production to tell a meaningful story of ‘a day in the life’ for their global workforce.
RD Content confront employees with the ways mental health can impede your ability to do your job safely
Construction consultancy firm Mott MacDonald realised that mental health is often overlooked when health and safety is discussed. Perhaps due to its invisibility, realising the ways it can impact physical safety can be very difficult, so what if we create an experiment where you could see the effects of mental health on the outside? Inspired by a real employee’s experiences of anxiety, we tasked three members of staff to build a tower of coloured blocks, constantly introducing them to obstacles along the way. By doing this, the participants were confronted with the ways mental health can impede your ability to do your job safely. The film was hugely successful on Mott MacDonald’s internal intranet, prompting them to release it on their social media platforms, where it was met with an outpouring of praise.
Plastic Pictures produce State Street evacuation video for CBRE
The objective of this project was to create a dynamic and engaging fire evacuation safety video that equips viewers with clear, step-by-step instructions for handling emergencies. Designed to inspire confidence and readiness, the film showcases essential details like evacuation routes, assembly points, on-site contacts, and guidance for assisting individuals with disabilities—all while promoting a sense of calm and control during high-pressure situations. With photorealistic 3D animation, custom-built site models, and dynamic cinematography, the video brings the story to life with stunning visual detail. Special effects like fire alarms, sprinklers, and emergency lighting immerse the audience, while expertly crafted sound design adds layers of urgency and realism. The result is a captivating, high-impact safety film that transforms critical information into a memorable, actionable experience.
Thank you to all of our contributors for sharing their work in this member feature article!