This month’s member feature article called for work responding to the theme of ‘health’. Our members shared films that they have created to support the vital work the NHS and healthcare services are doing, spotlighting everyone from nurses to facilities management, people working in areas from HIV to breast cancer. They shared events they have delivered that bring together healthcare providers on a global scale, as well as their own employee programmes which prioritise and support the wellbeing of their teams through everything from mentorship to menopause workshops.
Take a look at the featured work and initiatives below:
Radley Yeldar tell the stories of the employees of ViiV Healthcare and how they contribute to ending the HIV and AIDS epidemic
We created a series of films showcasing the incredible employees at ViiV Healthcare and how their personal experiences and challenges have empowered them to work towards ending the HIV epidemic.
A key theme of these films is the importance of unique perspectives in delivering effective healthcare for HIV and AIDS. For example, Cecilia’s film explores how her upbringing in Kenya has shaped her approach to implementing global health policies in countries disproportionately affected by HIV.
To watch the full series and learn more about how ViiV’s employees are contributing to ending the epidemic, visit https://viivhealthcare.com/ending-hiv/our-people/
Casual spotlight the people behind the scenes
Our client ISS, who do Facilities Management for a number of NHS Trusts, wanted to showcase the importance and value of the work they do. This work covers a wide variety of FM functions, from catering, to specialist cleaning, security and beyond.
We wanted to create a film that was emotive, meaningful and had a high-end documentary look and feel. Filmed over two days at two different London hospitals, we collaborated closely with both the client and the ISS staff on the ground. The result is a film that is inspiring and visually captivating.
Rapier Group foster work-life balance and wellbeing through employee programme
At Rapiergroup, we prioritise the health and wellbeing of our team, ensuring a supportive environment that fosters resilience and work-life balance. Our approach includes promoting wellbeing through social
activities regular catch ups and workshops.
In addition, we have built up easy to access web-based resources for our team to discover insights, education and practical tips. By focusing on the happiness of our employees and engaging them, we
create a culture of excellence built around our core company values.
DRPG introduce BT’s new family leave policy with heartfelt film
In collaboration with BT, DRPG produced a heartfelt film to introduce BT’s new family leave policy. This policy, which offers substantial support to new parents and carers, is brought to life through the authentic stories of BT employees. The film uses real, personal footage contributed by staff, capturing pivotal life moments—from celebrating new births to overcoming health challenges.
By focusing on genuine, emotional experiences, BT and DRPG aimed to showcase the true impact of BT’s policy on the health and wellbeing of its employees. The creative approach of using user-generated content not only adds authenticity but also strengthens the narrative, making the policy more relatable and human-centred.
This storytelling initiative has successfully positioned BT as a leading employer with a deep commitment to work-life balance and employee wellbeing, resonating strongly both internally and externally.
MOREVER help British Red Cross make sure no one falls through the gaps
The British Red Cross health services prevent people from falling through the gaps in health and care systems. They provide practical and emotional support to people before, during and after treatment, helping to reduce the pressure on the NHS. The charity engaged creative agency, MOREVER, to create a promotional film showing how its services integrate with existing health and care systems, and are tailored to regional needs across the UK. It wanted a film with pace and energy so we used three key techniques to achieve this goal:
- Putting the camera at the heart of the action using handheld, drone and car-mounted GoPro cameras.
- Following team members as they do their work in ‘fly on the wall’ segment, including ‘engaging movement’ whether going from outside to inside and/or left to right.
- A really tight edit.
CTL Communications empower thousands to unite their ambitions for Making More Health Together
Inclusivity, sustainability and innovation. Three small words at the heart of our work to bring global sustainability and social impact convention, Making More Health Together (MMHT), to life.
A long-running partnership between global life-science leader Boehringer Ingelheim, Ashoka and other leading social impact partners – MMHT brings together over 1,000 like-minded healthcare partners and changemakers from across the globe in-person and virtually. The goal? To find more sustainable solutions for the most pressing healthcare issues of our time. From the live hub to the live stream, our management of the landmark 2-day event united attendees and speakers from 38 different countries at a central German location to learn, collaborate, and network. Backed by a comprehensive comms campaign and bespoke agenda with three tailored topic tracks, alongside a bespoke 21-booth exhibition showcase – this life-changing conference was a runaway success. All topped off with a 95% attendee recommendation rate, just like many of our other globally managed events!
Inspired Films recruit mammographers, radiographers and potential trainees to the breast screening service
The Covid-19 pandemic worsened an already critical staff shortage in breast screening across the NHS London region. To help address this, NHS England commissioned Inspired Films to create a high profile campaign, 1 in 8, to attract qualified mammographers, radiographers, and potential trainees to the breast screening service. The campaign, consisting of a hero film and a series of case studies, featured real staff and cancer patients, adding authenticity to a much needed recruitment drive. Filmed during the third Covid lockdown, across five NHS sites in London, the campaign highlighted the collaborative spirit and dedication of the all-female breast screening team. It was successful too, with a high click-through rate and over 350 inquiries, leading to a significant upswing in applications to join the NHS London breast screening service. As a direct result of its success, the campaign was rolled out as a national recruitment campaign by NHS England in 2023. As a company, we were proud of the difference our film made to the NHS, particularly in an area which was in urgent need of support.
Studio Giggle encourage more people to consider a career in nursing
At Studio Giggle, we have been lucky enough to work with the NHS on multiple occasions.
One of our favourite projects with NHS England was for their Nurse Ambassador Campaign back in 2019. The aim was to encourage more people to consider a career in nursing, as well as encourage the current nursing workforce to step up and become Nurse Ambassadors. We had an actor perform a motivational and inspirational call to action, whilst projecting onto Hologauze in front of her and projecting onto a back plate behind her. This added a sense of depth to the animations and made for a beautiful final film. The film was incredibly well received and did help to encourage more people to consider a career in nursing and to help nurses to feel motivated to become Nurse Ambassadors.
Shelton Fleming‘s people-centred programme includes workshops to manage anxiety, personal development opportunities and sports day!
Image: The winning team at the Shelton Fleming summer sports day
At Shelton Fleming, we prioritise the health and well-being of our team, recognising that it directly impacts both our workplace culture and business success. Our leadership team, all trained as mental health first aiders in 2022, is committed to supporting our staff’s mental and physical health. We regularly engage in activities that promote well-being, such as last year’s workshop on managing anxious thoughts and a team skipping challenge, followed by this year’s planned 10k run. We also ensure we have fun in our work and this summer we had an enjoyable team summer sports day! Our vision, developed through extensive work on our values in 2022-2023, is people-centred, ensuring that every team member feels supported, inspired, and fulfilled through personalised development plans that align with our company’s goals.
The Edge Picture Company destigmatise talking about mental health with Network Rail and CALM
Network Rail had partnered with CALM (the Campaign Against Living Miserably) to deliver an internal campaign called ‘Be A Mate’. It was designed to promote mental health and wellbeing among colleagues, aiming to destigmatise mental health challenges and highlight the importance of talking about them openly.
To support the campaign, we made a series of films to present realistic workplace situations that show how simple actions can make a difference. By exploring central themes in a gentle yet surprising manner, we were able to make the key messages more memorable and digestible, and they helped make the campaign a great success.
Kaptcha explain health procurement
Kaptcha are proud to have produced an introductory film explaining to clients and stakeholders what international healthcare procurement agency, Unimed, does in a clear, concise and emotive way.
As a consumer, we rely on ‘one-stop shops’ for everyday items. The ease of finding what we are looking for in one retail outlet or on one website and getting it delivered to us in a matter of days, has never been easier. However, when it comes to healthcare supplies, it is a different story. Approaching dozens of suppliers to source dozens of items- from tents, beds, pharmaceutical suppliers and more- the process becomes complex and costly.
Unimed offers a solution for this. Aid agencies, governments and healthcare sectors trust Unimed for their connections, expertise and knowledge, to provide the necessary resource for projects in 58 countries around the world.
Kaptcha conveyed the Unimed story through a diverse cast, including Unimed employees and actors portraying those who need the help and those who provide aid, such as doctors, drivers, and aid staff. The photographs were used as a metaphor to represent the procurement service Unimed offers. Most of the 350 photographs used were generated using AI software, Midjourney.
Pure Communications Group offers its employees private healthcare, incentive trips, mentorship and more
At Pure Communications Group, employee health is a top priority. The agency has implemented a range of initiatives to create an environment where team members can thrive both personally and professionally. Pure has introduced a Wellbeing Committee which gathers employee feedback and advocates for their needs. As a result of the committee’s push for a good work-life balance, the company has adopted flexible working hours, 3pm summer finishes, and birthday bunk-offs.
The company also offers Bupa private healthcare, giving its team access to virtual GP appointments, counseling, and more. Pure employees are equally entitled to free membership of the IVF Network, a community platform for fertility-related issues. The agency encourages a nurturing company culture by giving staff opportunities to bond outside the workplace through a number of incentive trips, such as the annual company trip and quarterly team outings.
Pure Communications Group also boasts a number of community-based programs. These include the Pure Run Club, which promotes a healthy lifestyle, with customizable routes to encourage members of all abilities to join, and the Pure Book Club. Additionally, team pot lucks and regular socials bring the team together outside of a professional setting.
These initiatives, paired with the professional development opportunities offered by a company-wide mentorship program, embody the agency’s holistic approach to wellbeing. Pure meets the needs of its employees by offering balance and support both at and outside of work.
Thank you to all of our featured members for sharing your inspiring work with us!