Thank you so much to our brilliant panelists, Jemma Peers (Top Banana), David Glenwright (JC Social Media) and Katie Morhen (52eight3) for sharing their social media insight, in this discussion facilitated by Charlotte Gentry (Pure Comms Group).
As we navigate this ever changing new normal, the group discussed the importance of tone. They stressed the importance of genuineness and positivity in current messaging and strategy, with a constant awareness of how a post would come across if seen sandwiched between two Covid-19 related posts, for example. They all agreed that creating effective and engaging social media was about creating social media with a purpose, social media that was going to add value to the person viewing it. And of course, bright, image or video based social media does make a difference in how much people interact with posts! Whilst the many algorithms on these platforms are difficult to manage, they shared their tips on how to work with them, and stressed the importance of an audience based approach, always listening to and thinking about the people who engage with your platforms.
Accompanying Resources
The team at JC Social Media have a fantastic selection of social media focused training courses available, with expertise across a range of platforms from Instagram to LinkedIn, and support to grow your social media and build a long term strategy. Find out more here: https://courses.jcsocialmedia.com/. Currently you can gain lifetime access to their social media academy, which is full of valuable webinars and support options, for just £99. Discover more here.
Check out Top Banana’s ‘Together Project‘, featuring podcasts, web series and blinged bananas, for a fantastic example of a genuine and engaging social media campaign. Top Banana reimagined their whole social media strategy when Covid-19 hit, to focus it away from sales and entirely on kindness and fostering a sense of community. You can them on Instagram here, and Twitter here.
52eight3 is a specialist marketing and communications agency with extensive experience and expertise within events and wider MICE industries. Find out how PR can support your business here.
CoSchedule’s blog has a host of article available on marketing and social media