Aims and objectives of the Samsung film:
1) Make an epic film.
2) Showcase multiple Samsung products in the same film.
3) Big reveal of the main product only at the end of the film.
4) Show the journey of an explorer across Scandinavia in 5 filming days.
Samsung used the film for B2B distribution. It had the following usage:
1) Showcase at International Trade Shows.
2) Online distribution.
3) Promoting the heat pump to their stockist, retailers and distributors across the Scandinavian region.
MEASURES OF IMPACT AND EFFECTIVENESS
Samsung declared the film to be “probably the best film ever done for Samsung.”
Harold de Vries the European Marketing Executive of Samsung who oversaw this project, said this on video as a testimonial, which you can access via this link –