The aim of the project was to create a multi purpose film communication that would illustrate to the viewer the client’s business process by showing the complete customer journey from initial contact through to signing the contract.
The primary uses are as an investor sales and induction tool.
The project was the centrepiece of a focussed investor relations strategy and was initially screened in front of a city analyst and investor audience at a themed event.
It was designed to be re-edited for different purposes both internally and client facing and is now being used for staff induction as well as being shown in all the reception areas of the client’s 33 business locations.
MEASURES OF IMPACT AND EFFECTIVENESS
The film screening at aninvestor event led to an immediate double digit rise in the share price of the company, which has continued to rise.