The brief was clear: Make the most stunning Rolls-Royce film ever to help re-invigorate the brand and attract a more youthful audience.
Wraith opens a wholly new market for Rolls-Royce. As such our film had to be compellingly different to anything that had come before… darker, more contemporary, more edgy.
The film was (and continues to be) the centerpiece of the global launch of the Wraith, premiering at the 2013 Geneva Motorshow, as well as featuring front and centre on the Rolls-Royce website. Additionally it was used around the world at Dealer launch & VIP Guest events and on a variety of social media channels where engagement from new visitors was crucial.
MEASURES OF IMPACT AND EFFECTIVENESS
Their most successful film ever – within one week it was their highest viewed YouTube film ever & Facebook reach doubled to over 1 million people.
It was key to the launch campaign that resulted in the car being sold out in its launch year with orders extending far beyond.