Heartlands is a community led scheme transforming the once-derelict Robinson’s Shaft site into a unique setting for a range of activities focused on regeneration. The aim of our film was to communicate a proud industrial and social heritage, providing a powerful and emotive introduction to the Cornish Mining Landscape.
Installed within the engine house building, the surround-sound, panoramic film provides an immersive 270-degree experience on a massive scale – 35 metres long. It forms the core of the Heartlands visitor experience and is intended as a defining memory for tourists and local people. In keeping with the ethos of the overall exhibition, the buildings are treated as a ‘found object’, with projection being onto the original rough wall surfaces.
MEASURES OF IMPACT AND EFFECTIVENESS
Opening its doors in August 2012, Heartlands welcomed 285,000 visitors by the end of year one. As both a visitor centre and community hub, the site sees people returning again and again. In 2013, they reinforced the diversity of their attraction by claiming a total of four Cornwall Tourism Awards.