The BMW Business Partnership programme was created to drive corporate sales performance. BMW are frequent users of travel incentives for its dealer network from retail to after sales but this was specifically aimed at the corporate sales specialists.
With a well travelled audience, we had to deliver something they couldn’t have achieved on their own. This meant getting off the beaten track and really going “Into the Wilderness.”
The Result Vs Objectives:
The overall incentive success was measured through the sales results it generated for the business. In addition a quantitative and qualitative survey was carried out to gauge the winners’ feedback to the incentive trip itself.