Project Aims

The project was tasked with creating engagement around the Vodafone quarterly strategy using the framework of their 2 year ten point plan. We were asked to create a kick off event as well as a final film to generate buzz inside the company before the film was launched. We had to work with all business functions inside Vodafone (something that has never been done before on one piece of communication) and simplify over 120 different propositions to deliver a clear, understandable, message to all staff.

Intended Audience

Vodafone staff at all levels globally.

Measures of Impact and Effectiveness

Traditionally films of this nature have achieved very low engagement scores and views (an average of less than 2000 views at Vodafone), gaining low repeat viewing and sharing on Vodafone’s internal platforms.

Since it’s internal launch in October, our film has been viewed 26,000 times and is still being shared, despite the fact that it is now in the next quarter.

It is the most effective pieces of internal comms ever produced at Vodafone by all measures.