Project Aims

With a local population of around 750,000, East London NHS Foundation Trust’s area is one of the most culturally diverse with some of the highest levels of deprivation in the UK, presenting significant health and social challenges. It is key that staff demonstrate real compassion and care when dealing with, not only the diverse health conditions, but also the complex social and cultural needs of the population. Early onset dementia (under age 65 years) is on the rise. This can throw up some very complex cultural and social issues in some communities, where dementia is widely seen as a form of madness. This area of need is particularly pertinent to the Trust and they wanted to create a training film to help staff identify early onset dementia.

Intended Audience

All staff of East London NHS Foundation Trust. It is hoped that the use of the film will be extended throughout the NHS.

Measures of Impact and Effectiveness

The outcome of the approach was incredibly powerful as the film, combined with the training, has a deep and long standing impact. Equally the process of involving staff and patients in the development stage – particularly the script research phase – gave staff a sense of inclusivity which is a core value of the Trust. The film was launched during Dementia Awareness Week in May 2014 and is being used on an ongoing basis to train staff in group sessions to provoke discussion and debate around the issues raised in the film.