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From Marketing Week.

How video content can breed success

The need for companies and brands to create video content has grown exponentially. Sixty-five per cent of marketeers expect video to dominate their strategies in the near future, and 7 in 10 people view brands in a more positive light after watching interesting video content from them.

Considering these trends in favour of videos, this white paper examines the six areas where companies and brands can use compelling storytelling and engaging creative content to achieve a range of global and local outcomes.

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The Real World of Real-Time Advertising: Everything You Need to Know About Real-Time Advertising

Real-time advertising or Real-time Bidding advertising (RTB) forms an ever growing part of today’s advertising landscape. Becoming an expert in RTB advertising will allow you to better apart to the modern advertising world and maximise the scale and relevance of your marketing tactics. Becoming familiar with terms such as ‘real time bidding ad exchange’ and programmatic buying will help you to become more knowledgeable about this complex industry. This guide will provide you with a clear overview of the current advertising ecosystem.

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Hot tips for increasing ROI with conversion rate optimisation techniques

Download Ingenuity Digital’s guide to conversion rate optimisation (CRO) strategies and techniques to improve website conversion rates. A CRO campaign can improve both transactions and form fill, so can be applied effectively to both ecommerce and lead generation sites. This white paper reviews the principles behind a robust campaign, providing hints and tips to help get you started.

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Gain competitive advantage through social listening

Conversations online never stop, which enables businesses to get continuous customer feedback in real-time.

It’s not just the marketing team that can learn from real-time customer feedback. Everyone from senior management to data analysts can gain competitive advantage by listening to the right online chatter.

Download this white paper to find out how to create key performance indicators with social metrics to make the most of social listening.

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View all marketing week white papers here.