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10 Things to consider when ensuring your event is sustainable

  1. Consider sustainability (environmental, social and economic issues) from the very beginning of the project brief by asking the client if they have any specific sustainability requirements they would like you to report on. Most will have a public corporate policy so differentiate your service by looking this up on their website and seeing where you can support it.
  2. Bring brand values and principles to life in the live event environment by creatively integrating sustainability into your design, chosen materials and communications.
  3. Focus on the big hits and get the quick wins in the bag…simple measures for maximum return will always be there.
  4. Waste begins when we buy so list the predicted waste streams and volume of each and Reduce Reuse Recycle (in that order). Know what you and your team are handling. Is there any hazardous waste on site?
  5. Comply with the law. Find out what legislation applies to your activities. Don’t take the risk of fines and brand damage. Remember that if you are the waste producer you are therefore legally responsible for complying with all waste legislation.
  6. Is there any risk of a pollution incident at your event? If so, put in measures to reduce this risk during planning. Things like spill response procedures are very important and make sure you document any incidents and analyse why they happened so you can stop them from happening again.
  7. Location. Location. Location. ‘Design out’ risks and ‘Design in’ opportunities as part of selecting the location of the event.
  8. Training. Training. Training. At all levels, plans are if nobody knows about them and what they need to do. Identify Roles, Responsibilities, and Authority and use pre-event briefings, ‘toolbox talks’ and awareness posters as part of an onsite pragmatic training plan.
  9. Get potential suppliers and contractors involved at the very beginning – tell them about your policy and event objectives. Can they support them? Can they add to them? Include any agreements in the Purchase Order.
  10. Remember it’s all about continual improvement. ‘Measure’ to ‘Know’ to do it better next time.