As the weather starts to improve we asked our members to send us their work with an outdoors theme to it. From global race tracks to winter mountains, AR apps to humorous TikToks, our members sent us a wonderful range of inspiring and beautiful work.
We received so much great work in response to this callout that we have created not one showcase, but two, this month. You can view ‘Part One’ here.
Take a look at the brilliant ‘Part Two’ work below:
RD Content work with Sam Claflin to create Barbour ‘Gold Standard’
Our film for the Barbour Gold Standard, featuring Sam Claflin, demonstrates the profound connection between nature and human creativity. Originally shot in Autumn, we were presented with the opportunity to reshoot the film with Claflin in the midst of Winter. Instead of simply replicating the previous version, we embraced the change in seasons to create a moodier and more dramatic film. By doing so, we celebrated the beauty and power of the outdoors, capturing the essence of nature’s influence on fashion and personal expression. The film highlights not only Claflin and the exquisite clothing but also the raw elements of the natural world that inspire and shape our creative endeavors.
Starstruck shoot the Shell Eco-marathon across race tracks across the world
Shooting outdoors always presents production complications, never more so than for Starstruck’s year-long, global coverage of Shell Eco-marathon…
Shell Eco-marathon is a global academic programme focused on energy optimisation and one of the world’s leading student engineering competitions. Over the past 35 years, the programme has brought to life Shell’s mission of powering progress by providing more and cleaner energy solutions. The global academic programme brings together Science, Technology, Engineering and Maths (STEM) students from across the globe to design, build and operate some of the world’s most energy-efficient vehicles.
Working with Shell since 2016, Starstruck has enjoyed developing new, innovative, social-first ways of capturing Shell Eco-marathon content that pushes past the standard ‘track-side’ event coverage. The emphasis being to invite the audience into what Shell is up to without having to assume prior knowledge – especially important when dealing with paid social media.
Every year, the Starstruck crew shoot and edit fast-turnaround social assets on-the-ground from some incredible race tracks across the world, including the Indianapolis Motor Speedway in the US, the Circuit Paul Armagnac in Nogaro, France, plus the Pertamina Mandalika International Street Circuit in Lombok, Indonesia. Travelling to these amazing locations with multiple crews on-site capturing a breadth of student activities such as hero interviews, tech inspections, plus beautiful coverage of their vehicles on track, the weather always plays a key role in capturing the excitement and drama of this student competition. For safety reasons, storms and heavy rain have halted opportunities for students in previous years, so we always hope for bright, sunny days on the track; where STEM students and their hand-made vehicles can shine!
DRPG create Wyre Forest District Council Educational AR App
Wyre Forest District Council wanted an immersive AR app that would educate users about three local areas of Worcestershire and highlight the exciting local history to families and kids, to help encourage visits post-pandemic. The app needed to be engaging and fun for the target audience, and what’s more fun than Horrible Histories meets Monty Python? This way, the educational information was packed-full of humour, and a little bit of chaos, to keep kids entertained without realising they’re learning!
Wyre Forest District Council were thrilled with the end result, and feedback from users has been incredibly positive. Talking about the project, the Leader of Wyre Forest District Council said, “We are really pleased to launch this exciting project which will be engaging for all ages and abilities. It’s great to learn about the area in an innovative and creative way and we are looking forward to hearing how residents and visitors enjoy the app.”
Present Communications push motorsports forwards
As the world shut down, a few motocross enthusiasts kept riding and pushing the sport forward. The large motor cross sports like F1 are of course televised. There is also a real demand to watch other sports, especially motor sports online. Technology has brought costs down as well as accessibility. It’s now much more cost effective to live stream from a field in rural UK. We are assisting Dirtworld TV in live streaming, content creation and driving engagement ultimately to increase interest in the sport.
Heehaw school people on rural etiquette with humour
In our third (EVCOM Award Winning) series with Ramblers Scotland, we’re helping young people make good decisions when out and about in the wild, in our usual off-the-wall approach of course!
This video is about preventing wildfire, given the prevalence of out-of-control fires in recent years in spring. A comedic look at some of the many places a fire isn’t suitable, alongside where they are (eg formal campsites or beneath tide lines on beaches using your own wood). There will almost always better alternatives to an open fire, and in this light hearted and youth skewed TikTok ad, we do the right thing by following a person with the head of a duck and his friends through the Scottish countryside. Dinnae duck about with fire!
@ramblersscotland Dinnae duck about with fire…
Check out two more of Heehaw’s Rambler’s campaigns below:
https://www.tiktok.com/@ramblersscotland/video/7228925288875396357
https://www.tiktok.com/@ramblersscotland/video/7228925661904162054
A rooftop Brands at Brunch event from Brands at Work
BAW Brunch Century Shaftsbury avenue London UK © Vicki Couchman Photographer – vickicouchman.com
Brands at Brunch is an exclusive, invite-only event where senior comms and marketing professionals meet to discuss a particular theme over brunch (as the name suggests!).
Unlike other meetings, we’re not regurgitating or following trends – we uncover unique insights through the exchanging of knowledge and experience; hearing from an eclectic range of internal and external-facing perspectives. It’s about getting the leading thinkers in our industry to put their heads together, to inspire new ways of thinking and working. And the takeaways speak for themselves.
Our recent event, centred around our alternative take on disruption (spoiler alert: it doesn’t mean ripping up the playbook; it can be far more nuanced than that), took place on the spectacular rooftop terrace of “London’s best kept secret”, private members club Century Club.
Set against the sun-drenched backdrop of central London, and nestled amongst olive trees and other botanicals, guests from the likes of Rolls Royce, Meta, Amazon, Deloitte, Unilever, Barclays and AB InBev, McKinsey, Mars and Honda heard from a panel of experts before engaging in their own thought-provoking conversations.
Check out some of the findings on the Brands at Work LinkedIn page and if you like what you see, get in touch at brunchclub@baw.live to see if you can join the industry’s most exciting breakfast event next time. You won’t be disappointed.
Thank you to all of our members who shared these fantastic projects with us. It’s a real pleasure to see all your work.