EVCOM Member Activate Events & Communications is strengthening its expertise in the creative and technology space with the acquisition of established event production business, Creating Sunshine. The new Activate Events & Communications expansion will support the delivery of integrated global communication and engagement solutions – localised yet strategically aligned – for an increasingly large portfolio of UK-based and international clients.
The Activate team have engaged in a dynamic quest to design solutions that meet the need to connect and engage, which has been exacerbated by the pandemic and the reduction in live events.
The deal was agreed by Mark Britton of Creating Sunshine and Paul Bowie of Activate, and it is aimed to further enhance the depth of in-house production experience that Activate can offer clients, while delivering a wider offering of virtual and live event solutions to existing Creating Sunshine clients.
The event team of Creating Sunshine have relocated to the Activate office in Crawley, ensuring seamless continuity of service for all clients concerned with projects supported by Louise Grieg (Operations Director, Activate) and Helen Kreuzer (formerly of Creating Sunshine).
Commenting on this new milestone for Activate, Managing Director Paul Bowie said: “The opportunity to work with experienced professionals with the pedigree of the Creative Sunshine team does not happen every day. I really believe the combination of these two companies will create a valued resource and partner agency for clients by providing communication and engagement expertise through a variety of events and mediums, which help to grow their businesses”.
Source: Activate Events