The EVCOM Clarion Awards open for entry in just one short week, so we thought we’d share everything you need to know to start getting your entries ready for submission.
In 2020, we saw the two sectors that EVCOM represents (live and film), come together through the growth of virtual and hybrid in response to Covid-19. In reflection of this, and due to the nature of the work produced in 2020, we have decided to make some exciting changes to the format of the EVCOM Clarion Awards. Instead of work being judged by two distribution channels (Live and Film) we will be looking at ALL work that answers to the over-arching theme of the category. We are therefore calling for work encompassing film (live action and/or animation), documentary, branded content, live events, virtual events, hybrid events, experiences, campaigns and collaborations, including projects that have pivoted in any way.
The categories are:
- Environment – For work (live and film) that successfully and dynamically raises awareness of the current environmental issues affecting our planet.
- Health and Wellbeing – For work (live and film) that raises awareness of medical issues, mental and physical, to promote health and general wellbeing.
- Education and Training – For work (live and film) that educates targeted audiences in the arenas of health and safety, diversity, environmental initiatives and social responsibility.
- Social Welfare – For work (live and film) that encourages social awareness, raising social issues to vital prominence.
- Brand Communication – For work (live and film) that promotes the brand identity of a charity or commercial company with strong CSR credentials.
- Innovation – For work (live and film) that engages audiences with social issues in a unique and original way.
- Diversity and Inclusion – For work (live and film) that promotes tolerance, diversity and inclusion.
- Celebratory – For work (live and film) that celebrates CSR, health, education, social welfare, diversity and more.
You can enter the same project into multiple categories, but if you are having difficulty choosing which categories to place your work in, please get in touch and the EVCOM team will do their best to advise you!
For each entry, we will ask you to answer the following questions. Each answer can be a maximum of 200 words. We ask you to put time into answering these questions, as a significant part of the judges scoring allocation is weighted across these questions.
EVCOM Clarion Awards Entry Questions
Let’s start at the very beginning.
What was the objective of the project, and why has it been made? What was the brief, how did you approach it and what did you do to meet it?
Help us to get into the details.
We are interested in the specifics for the project. We want to know more about the various elements of the project and how you and your team drew them together. We are interested in the size and scope and complexity of the project, and your teams experience of working on it. We’d also love to hear about anything that you think will help us to understand the context, setting, environment (positive and negative) for the project and deliverables.
Let’s talk about creativity and innovation.
This is the creativity question and we’d love to hear how you tackled the brief with creative ways of thinking and working to the fore. What was the creative thread running through the project? Was there anything new, different or innovative about the way you designed or delivered this project? And if not, what makes this project special? And looking at the wider context of the project, did you come up against challenges that you had to find creative solutions for?
How it made a difference.
We want to understand more about why your work matters in the space it is seeking to make a difference. We are interested to know more about the legacy of your project. What impact did the project have on its audience and its field? If you have ROI, ROO and other meaningful statistics, we’d like to see them here, however we understand it is not always possible to provide meaningful statistics for these things, and that projects are often submitted before that information is available. If that’s the case, we’d love to hear about the intended impact of the project.
Please ensure that you do not mention your name/ the name of your agency when answering these questions. We also ask that any supporting materials are not branded. This is to ensure anonymity in the judging process.
Frequently Asked Questions
Q: The film I want to submit is part of a series. Can I submit the whole series as a single entry?
A: Yes, depending on the length of the series. We can accept a series of up to five short films in one entry. We recommend choosing the strongest films from the series if it is longer than this, as the series of films will be given an overall mark by our judges.
Q: My client is awards-shy; what should I do?
A: Some clients are a little awards-shy and sometimes for good reason. Clients who need to be anonymous, can be. We’ll need to know who the client is for the judging process but, from that point on, you have the option to keep your client’s name out of the spotlight. We can ensure that client name is anonymous throughout and, we can also speak directly to your client and talk them through our process and safe-guards. If your client needs to be anonymous, please make a note on your entry and email amelia.brown@evcom.org.uk.
Q: The project I want to enter was published/ delivered in summer last year. Is it still eligible?
A: Projects and events published/ delivered after the 1st March 2020 up until this year‘s deadline, 12th March 2021, are eligible for entry. Anything within that year span is eligible for entry.
Q: I’m not an EVCOM member – can I enter?
A: Yes! Entrants do not need to be members of EVCOM to enter the awards; however member entrants receive a significant discount on their entries. Find out more about EVCOM Membership here.
If you have any more questions that aren’t covered here, please do not hesitate to get in touch with us via amelia.brown@evcom.org.uk. We look forward to seeing your entries in the coming weeks. Best of luck!