Produce a film that encompassed the thrill, performance and spirit of the Nissan 370Z Nismo model.
Deliver a high quality, standout piece of content for Nissan.
Create a film that would engage with an online audience.
The Nissan Wingsuits film was produced with the intention of primarily reaching an online audience via the Nissan Nismo branded YouTube channel. Nissan Europe’s PR strategy also included creating editorial content on relevant digital blogs and magazines where consumers could follow a link to the film.
MEASURES OF IMPACT AND EFFECTIVENESS
Success of the project was measured by a combination of factors including audience reach on YouTube, direct feedback and interest from other Nissan territories outside of Europe. WIngsuits has been the single biggest film on the Nismo YouTube channel to date and can now be found on many other platforms.