To create 8 films to use for the annual Crisis Christmas Card campaign. The aim is to raise over £500,000 for the charity and retain its standing as the market leading charity e-card. The added objective was to work with members of Crisis, people who have benefited from Crisis’ services.
The audience are the contacts of blue-chip companies such as banks, law-firms, accountancy firms. We created the concept, shot the films and developed the digital platform that they were sent out by and viewed upon. as always the challenge was making the experience accessible on the plethora of devices and players on the market. Each film is about 1 minute long.
MEASURES OF IMPACT AND EFFECTIVENESS
The main measurement for success was the amount of money raised by the campaign. We exceeded the targets set and provided an ROI of 10:1.