PROJECT AIMS

A video was needed for the homepage of the Royal Navy’s recruitment website. It needed to grab people’s attention, capture their imagination and show a truthful and exciting portrait of what their life could be like if they joined the Royal Navy

 

INTENDED AUDIENCE

The video is viewed via the Career’s section of the Royal Navy’s website. The primary audience is for anyone with an interest in joining the Royal Navy, between the ages of 15-37. Secondary audiences include the families of potential applicants and careers advisors.

 

MEASURES OF IMPACT AND EFFECTIVENESS

The web agency produce a monthly report. In Dec alone individual users  watched ‘Life in the Naval Service’ an average of three times.