“4GEE At Work” is an ongoing campaign that demonstrates the difference 4G technology is making to British business. This film was a seasonal execution showing how 4GEE was revolutionising the most logistically complicated business in the world, Father Christmas (aka Nick Saint Distribution).
The “4GEE At Work” films were predominantly for the SME audience, although this execution appealed to corporates as well. The script gently draws the viewer in with a series of visual cues and subtle gags that gradually reveal who Nick Saint really is. It’s a simple idea but the joy is all in the telling.
The film went live on YouTube 10 days before Christmas to maximise its virality.
MEASURES OF IMPACT AND EFFECTIVENESS
The film had over 700,000 views on YouTube and contributed to a 13% shift in spotaneous brand awareness.