PROJECT AIMS

Deloitte and Symantec required a film to highlight the damage a cyber-attack could have and demonstrate the benefits of getting the experts in early.  It needed to convey how they take a functional, practical approach using proven methodologies and strict protocols to help companies combat this increasingly sophisticated threat.

 

INTENDED AUDIENCE

The film was launched externally, firstly at Davos (The World Economic Forum) to a very senior audience, targeting senior chief executives, business and government leaders and then placed on YouTube as part of a viral campaign and sent out to clients and businesses worldwide.  The film is also used as a sales tool in meetings and presentations.

 

MEASURES OF IMPACT AND EFFECTIVENESS

The subject matter is very niche but the film generated over 70,000 views on YouTube – an extraordinary number for such a specialist film. The clients’ proudest moment was when Kevin Mitnick (a well-known ex-hacker) tweeted: ‘This is an awesome video about social engineering. Great job. I’m impressed!’