To distil the complex nature of the client’s business into an easy to understand and engaging piece that would give their customers a clear overview of what they do. Presenting them as a pioneering company with a modern clean aesthetic as well as a trustworthy data rich feel.
The film was premiered to their clients at Route’s industry launch event and subsequently lives online offering potential subscribers an entry point to understanding what Route offer. It is also used to kick-off new business presentations to get the audience interested in finding out more.
MEASURES OF IMPACT AND EFFECTIVENESS
The success essentially was measured in terms of the audience understanding Route as well as in the willingness of the Route team to use the video to open presentations and getting positive, albeit anecdotal, feedback from their audience.