QMF is a powerful learning and working event that is engaging and effective. Using a multi-camera live broadcast and integrating Unilever’s social collaboration network (Chatter) this digital platform encourages and challenges teams across the world to learn new ways of doing marketing, with a particular focus on social and digital.
Unilever is one of the world’s biggest marketing spenders. The QMF audience is their entire global marketing community of 9000 people. The event is held at Unilever’s London HQ where a live studio audience watch and participate. The global marketing community gather by their PC’s or tablet’s to view live and participate using Chatter. QMF is the communications platform for Unilever’s CMO, Keith Weed and Senior VP Marketing, Marc Mathieu.
MEASURES OF IMPACT AND EFFECTIVENESS
QMF was the highest driver of online activity within Unilever Marketing in Q2-2013. An average of 7800 live viewers in 94 countries participated, or 85% of Unilever’s total marketing community. 3000 of these used the Chatter group to post, poll and share before during and after the events.