PROJECT AIMS

BBC Panorama were going to make an expose on Primark after the factory collapse in Bangladesh. These 3 films convinced Panorama to target other companies.

 

INTENDED AUDIENCE

Press, NGO’s online public

 

MEASURES OF IMPACT AND EFFECTIVENESS

The press responded exceptionally well. ┬áThe BBC changed focus from Primark onto others. Primark’s press has been valued at 25 million pounds worth of positive press off the back of these films.We were sent to Bangladesh over 3 months including straight after the factory collapse.