PROJECT AIMS

HSBC NOW is a weekly TV programme that aims to unite over 259,000 employees with pride, purpose and personal responsibility.  The content focuses on  extraordinary examples of sacrifice, friendship and triumph over adversity, inside and outside the business.  Each programme is presented by staff from across the globe.

 

INTENDED AUDIENCE

HSBC NOW is broadcast via the global intranet and subtitled into seven languages.  The programme is screened via ambient channels across the global head office and branch network. In order to meet the demand to watch the programme outside of office hours and to share externally, a dedicated YouTube channel www.youtube.com/youtube and Twitter feed https://twitter.com/HSBC_NOW were launched on 1st November 2013.   Content is promoted via HSBC’s LinkedIn page. (http://www.linkedin.com/company/1241?trk=tyah&trkInfo=tas%3Ahsbc%2Cidx%3A3)

 

MEASURES OF IMPACT AND EFFECTIVENESS

1,800 colleagues were surveyed about HSBC NOW revealing a 15%  engagement increase amongst programme viewers.  A survey of 39,000 colleagues shows that HSBC NOW audiences are more likely to take a positive outlook of the business priorities; watching the channel is a leading driver for building positivity around  ‘speak-up’ culture.