Nationwide required a recruitment online advert to attract a high calibre of recruits to the brand marketing team. The film was designed to appeal to ambitious ‘marketers’ and portray Nationwide as ‘different’ within the financial sector and also rival other High Street retailers as an exciting brand to work for.
This film was designed to appeal to a young audience in their 20’s and 30’s looking for a job in marketing and keen to make a mark. Nationwide needed something that would make them stand out in the marketplace. It will be shown on the Nationwide careers site and their YouTube channel. It will also be used at careers fairs and presentations.
MEASURES OF IMPACT AND EFFECTIVENESS
The client said ‘Everyone loves the film. It is brilliant. It’s raised the bar for everyone.’ We’ll be looking at how many hits the film gets on YouTube as a measure of its success, but the ultimate measure will be a rise in the number of high quality candidates.