To deliver video content for the Royal Navy’s recruitment website that presents all viewers with an overview of the Royal Navy, career opportunities, training, benefits and lifestyle.
Content needed to provide the information gap between TV commercials and Armed Forces Careers Offices.
Videos are viewed via the Career’s section of the Royal Navy’s website. The primary audience is for anyone with an interest in joining the Royal Navy, between the ages of 15-37. Secondary audiences include the families of potential applicants and careers advisors.
MEASURES OF IMPACT AND EFFECTIVENESS
The web agency produce a monthly report. In Dec alone there were 25,593 video plays. Royal Marines videos most popular, users played multiple times. Users also watched Life in the Naval service an average of three times.
Between Aug and Dec 2013 there were 22,916 applications of interest via web.