PROJECT AIMS

To bring selected episode’s of Jazz FM’s Jazz Shapers series to life through animation. Sponsored by Mishcon de Reya – the aim is to boost online audience figures aside from the traditional radio listeners whilst increasing awareness of the law firm’s sponsorship of the programme.

 

INTENDED AUDIENCE

The animations are intended for use on Mishcon’s website and intranet. They have also been viewed via the firm’s blog ‘Lawfully Chic’, as well as Facebook and the entrepreneurs’ own pages. The firm also pushes out all animations to other entrepreneurs and to those connected with the show. All work can be seen here: http://www.mishcon.com/jazzshapers

 

MEASURES OF IMPACT AND EFFECTIVENESS

More animations have been commissioned for 2014. They have been used by the entrepreneurs themselves at presentations and events and led to new project enquiries for QF. They have featured on Creative Review and other sites. Some episodes have received over 5,000 views so far on Mishcon’s website.