To encapsulate the dedication and philosophy of Normandy Motorcycles.
To show what makes the company tick and the love and care its two owners put into their business and the work they undertake.
To create awareness and empathy, to stimulate interest in potential customers and continued support from existing customers.
Potential customers and existing customers – from the motorbike owning fraternity.
Viewed on the Normandy Motorcycles website, at their premises and at motorbike rallies and events.
MEASURES OF IMPACT AND EFFECTIVENESS
The film has helped to reinvigorate existing customers and the business itself, leading to an increase in customers. It has also stimulated interest both within the wider motorbike community and outside it.