PROJECT AIMS

Catalogue the breach of consumer trust by the UK banking sector then put Nationwide Building Society, its mutuality and customer promise into this context.

 

INTENDED AUDIENCE

Management leadership conference with top 500 managers in Nationwide then rolled out to all Nationwide staff via intranet.

 

MEASURES OF IMPACT AND EFFECTIVENESS

Post viewing research indicated a significant impact on the staff and management when seeing the scale of the banking breach of trust collated in this way. Motivation levels increased and understanding of mutuality and benefits advanced to measurable scores.