PROJECT AIMS

To attract brand investors in a drama documentary project about the historic ‘Targa Florio’ race in Sicily.

We created a teaser/trailer campaign to dramatise the story and the era’s romantic atmosphere. Using local cast, thoughtful scene construction and compelling cinematography, we present Sicilian characters, culture and scenery.

 

INTENDED AUDIENCE

Created for target brands, private investors and the enthusiast community.

Showcased at Theatre 7, Pinewood Studios to an invited audience.

Uploaded to YouTube (over 2000 views) and on the Upfolds Media site (over 4,500 views)

 

MEASURES OF IMPACT AND EFFECTIVENESS

This teaser / trailer campaign will ultimately be judged on the full commission, distribution and funding of the project, but initial success has come quickly with £100,000 raised and early interest from Castrol as well as media funding company, Kremplewood.