To deliver an integrated, high impact presence for Microsoft’s advertising division at Cannes Lions 2013. We were asked to drive awareness of the Microsoft Advertising brand: creating innovative and experiential opportunities to inspire and excite delegates about the possibilities of a digital partnership with Microsoft and drive sales.
Cannes Lions International Festival of Creativity is an annual industry event which sees the whole world of advertising, communications and marketing coming together to listen, learn, talk, network and receive recognition for excellent work.
The festival is attended by 12,000+ delegates – a combination of senior level agency and direct advertising clients. Microsoft hosts nearly 500 delegates from 20+ countries and meets over 1300 customers across its six day presence.
MEASURES OF IMPACT AND EFFECTIVENESS
As a direct result of Cannes, Microsoft generated sales conversations with a tremendous ROI.
95% of delegates were very satisfied with the Microsoft experience; 81% rated Microsoft’s engagement far more valuable than competitors; Xbox gig midweek was voted party of the week.