Objectives

easyJet’s original brief tasked us with creating a highly cost effective teambuilding activity to engage 250 staff during their inaugural customer champion conference. We saw an opportunity to design a task that recognised the champions, reinforced the customer charter they advocated, promoted recruitment amongst colleagues to the customer champion programme, and communicated this positive story to all audiences – colleagues and customers, on internal and external channels.

Production Values

Our response to the brief, having rewritten it with the approval of the client, was to design a cost effective task that created a true team building exercise for the audience, but also delivered greater understanding of the purposes, values and behaviours that help define the customer champions, and the wider workforce.

 

Overall Effectiveness

Out of 250 customer champions from over 28 European locations, 239 (95.5%) felt the activity was highly effective in bringing the customer champions together as a team and helping them understand the importance of their role in achieving easyJet’s overall service objectives.