PROJECT AIMS

The Allergan 2013 Sales Conference is an annual event for Allergan’s EAME salesforce. The brief was to create a strong and engaging event that would act as a platform to communicate key business objectives to a multi-national audience with a view to driving future actions from the delegates.

 

INTENDED AUDIENCE

The Allergan 2013 Sales Conference hosted nearly 1,200 Allergan employees from 20 different countries on the island of Tenerife between 7-12 January 2013. As well as a major plenary session, 110 breakouts, four separate team building exercises, four awards dinners, several other themed dinners and a gala party to close the week, it was agreed to introduce a major CSR element to this year’s event.

 

MEASURES OF IMPACT AND EFFECTIVENESS

A post-event attendee survey showed that 92% of delegates thought the conference was important to their success in 2013, a valuable use of their time and motivating. Over 97% said that the conference met their overall expectations.

The CSR event raised over $200,000 for charity.