PROJECT AIMS

The event united communicators globally to focus on understanding the Communications strategy, how team members can personally deliver that strategy, articulating what good looks like, and encouraging the team to act as a truly global, connected function. To have real impact, it needed to be fast-paced, experiential and engaging.

 

INTENDED AUDIENCE

It is an annual event for approximately 450 HSBC Communications professionals based in 42 countries, via 21 video conference sites and streamed through webcast.

MEASURES OF IMPACT AND EFFECTIVENESS

Qualitative feedback was strong, supported by the quantitative feedback from respondents