Project Aims

British Gas required a film to instil pride and capture the passion that British Gas employees have for the job they do. It needed to convey a vivid picture of their values – ‘love simplicity’, ‘be extraordinary together’, and ‘do what’s right’, in a meaningful and highly emotional way. Importantly, the film also had to appeal to an external audience so employees would feel proud and want to share the film with their friends and family.

Intended Audience

The film was used as the catalyst to launch British Gas’ new User-Generated internal website, which over the next few years will encourage all employees to submit their own personal stories, using smartphones, video cameras, audio recorders, social media or any other form of effective story-telling.

Importantly, the film also had to appeal to an external audience so employees would feel proud and want to share the film with their friends and family.

Measures of Impact and Effectiveness

Since the launch of the film the amount of employees registered on the user-generated internal website increased by 87% and then amount of video stories uploaded increased by 77%.