PROJECT AIMS

In September, 1,300 Lloyds TSB branches were rebranded as Lloyds Bank.  This film celebrates the ‘special moment’ of this brand revitalisation.  Focussing on personal moments from colleagues/senior leaders it aims to make everyone feel proud to be part of Lloyds, and empowered by the role they’ll play in its future.

 

INTENDED AUDIENCE

It was launched to 25,000 colleagues at a series of celebratory parties held in each of the 1,300 Lloyds Bank branches. It’s also been shown across Commercial, Telephone and Digital Banking, Head Office locations and at other brand launch events across the UK, and is available for colleagues to view via the Lloyds intranet.

 

MEASURES OF IMPACT AND EFFECTIVENESS

Surveys undertaken by an external company before and after the re-brand revealed positive levels of excitement, with results showing the film played a clear part in engaging and inspiring colleagues.