Wickes needed a piece of comms that would raise employee knowledge around what it takes to create the perfect and most profitable store. Prior to a period of planned refurbishment, we created a piece of digital comms incorporating gamification to deliver the message in a highly engaging format
Wickes decided to test the Store Builder game at an internal event, using the digital metrics to decide if it should be rolled out to head office and the wider network. Audience members were all employees and the game was built into an exhibition format to create a sense of competition and the sharing of ideas in breakout sessions.
MEASURES OF IMPACT AND EFFECTIVENESS
Success was noted by the decrease in failed attempts to create the perfect store over the course of the day, dropping from 43% to 13%, clearly demonstrating the impact of messaging. The piece of comms was immediately rolled out to head office, with plans to install in every store nationwide.