Aim to increase awareness and to become the SME bank of choice by 2015
Entrepreneurial business owners across all segments on the look out to switch banks. 16 films made to be viewed via the internet.
MEASURES OF IMPACT AND EFFECTIVENESS
14,500 clicks through to other content
Total combined view time is currently 988,957 minutes, (686 days 18 hours 43 mins)
Total combined individual video views are currently at 395,407
The average viewer retention rate across the top 5 videos is 73% (62% across all 16)