PROJECT AIMS

Aim to increase awareness and to become the SME bank of choice by 2015

 

INTENDED AUDIENCE

Entrepreneurial business owners across all segments on the look out to switch banks. 16 films made to be viewed via the internet.

 

MEASURES OF IMPACT AND EFFECTIVENESS

8.59m impressions

14,500 clicks through to other content

Total combined view time is currently 988,957 minutes, (686 days 18 hours 43 mins)

Total combined individual video views are currently at 395,407

The average viewer retention rate across the top 5 videos is 73% (62% across all 16)