PROJECT AIMS

The project aim was to promote the benefits of Rainforest Alliance Certification. The film presents Adrien; a charismatic Rainforest Alliance Certified Cocoa farmer working in the Ivory Coast. The objective was to show how being certified has improved his life; to encourage people to choose RA certified goods.

 

INTENDED AUDIENCE

The film was distributed online, mainly via YouTube and the Rainforest Alliance website. Rainforest Alliance also use it in live presentations. The intended audience was the worldwide general public, across all demographics, targeting people who don’t yet buy Rainforest Alliance certified goods. It should also appeal to those that are already buying certified goods and want to learn more about the farmers they are supporting.

 

MEASURES OF IMPACT AND EFFECTIVENESS

The success of the project is measured in the number of views online, the response from live viewers, and overall comments. Currently the video has over 11,000 views on YouTube has been shown at numerous conferences on sustainability, being well received an