“4GEE At Work” is an ongoing campaign that demonstrates the difference 4G technology is making to business. This film was a seasonal execution showing how 4GEE was revolutionising the most logistically complicated business in the world, Father Christmas (aka Nick Saint Distribution).
The “4GEE At Work” films were predominantly for the SME audience, however with this execution we had the chance to broaden the appeal to include corporates as well. It’s a simple story of how 4GEE works for a small business, even though it’s a spoof it still graphically demonstrates the speed of 4GEE
The film went live on YouTube 10 days before Christmas to maximise its virality.
MEASURES OF IMPACT AND EFFECTIVENESS
The film had over 700,000 views on YouTube and contributed to a 13% shift in spontaneous brand awareness.