A trailer to help promote the UEFA Youth League, a brand new competition aimed at finding and nurturing the best young football players from around the world.
The finished film was streamed on the UEFA website, screened at UEFA Champions League matches and broadcast on TV sports channels across Europe.
The intended audience were UEFA Champions League fans of all ages across the world
MEASURES OF IMPACT AND EFFECTIVENESS
To date the film has been screened across stadiums and by TV sports broadcasters all over Europe.
Awareness of the UEFA Youth League has risen significantly among the target audience.