Develop a resource to inspire and educate doctors and patients about an advance in inhaler technology and its appropriate use – the Respimat Inhaler device. The Inhaler is used by patients with Chronic Obstructive Pulmonary Disease (COPD) to deliver their medication.
•Healthcare professionals (HCPs) attending medical events and conferences where the device is being showcased on interactive touchscreens
•Meetings between HCPs and Sales Reps
•HCPs educating their patients in their clinics to assemble, prepare and dose correctly with the new device
•Patients using the resource, in their own time, to refresh their knowledge on assembling, preparing and dosing correctly with their device
MEASURES OF IMPACT AND EFFECTIVENESS
•Feedback from HCPs acknowledging advances in inhaler technology
•Increase the success rate of people correctly assembling and using the inhaler
•Demonstrate effective re-use across multiple learning environments (live events, web, iPad, touchscreens, training (self and events), USB key.
•Rebranding the project across multiple products