To facilitate improved levels of audience participation at events for clients
Offer a flexible app to enable timely updates to presentation content and capture live responses
Provide a secure platform for participants to network with each other, and collect feedback.
Provide a solution which could be branded to individual events.
The app was developed to meet the need of high profile, secure investor relations meetings for global clients in the financial services and pharmaceutical industry. The app needed to work in global locations and be tested for secure and reliable connectivity in US, Europe and Asia. An example is Thomson Reuters Compliance conference 2013, an audience of 650 top compliance officers in Asia attending to learn about new compliance laws.
MEASURES OF IMPACT AND EFFECTIVENESS
Thomson Reuters were extremely satisfied with the solution delivered.
Delegates submitted via the iPad app:
- 440+ Feedback forms
- 265+ ‘Email me’ requests for further information
- 500+ Live questions
The voting results influenced the agenda, leading the conversation in the room – results published live on public feeds.