PROJECT AIMS

Specifically developed for use by Smith & Nephew’s sales teams, the app includes highly engaging, interactive content to demonstrate features and benefits to clinical and non-clinical buyers. Once relevant details are entered through an integrated cost calculator the app allows reps to instantly email quotes to customers.

 

INTENDED AUDIENCE

NHS buyers of medical devices. The app was specifically developed for iPad, mainly for use in one-to-one meetings. ALLEVYN Life is a dressing used to treat highly exuding (liquid producing) wounds. The ALLEVYN Life Promise is to reduce the number of dressing changes required in wound management. Reductions in dressing changes have vast benefits in reducing time and costs as well as improved patient healing.

 

MEASURES OF IMPACT AND EFFECTIVENESS

The app can determine cost comparisons with competitor products and calculate savings across an NHS Trust, a nurse base or for individual patients.
Sales have increased by 119% since the app was introduced. The app has been instrumental in securing two major accounts with additional combined revenue forecast of £300,000.