Access needed a friendly and engaging film to lead their marketing activities / online presence that would communicate their brand story / offering to current and potential customers. Their service offering is complex and they wanted to talk about what they do in a manner that was accessible and interesting.
Created to market the company – for use in new business meetings, on their website and to drive traffic to their website via social media channels. It is also being used by their parent company Mastercard to promote understanding of their business offering and to raise awareness of their customer service offering both in and outside of usual business channels.
MEASURES OF IMPACT AND EFFECTIVENESS
The film has provided Access with a valuable marketing tool. Since launch the client’s website traffic has increased five-fold and led to an increased level of responses from clients for case studies / further information.