Objectives

The Natural History Museum is an iconic British landmark, world renowned visitor attraction, leading institute of scientific research and home to over 70 million specimens including the much loved 26m long diplodocus skeleton, Dippy. However it’s not all about bones and fossils, after the last visitor leaves a flurry of action takes place evolving the museum into a spectacular events venue offering guests an exclusive night at the museum experience.

Production Values

The event took place in the Earth Hall and was hosted by Khloé Kardashian, who was met at the red carpet entrance by a swarm of paparazzi and devoted Kardashian fans.

Overall Effectiveness

The team worked alongside British fashion brand, Lipsy London, Jupi Corporation and Kourtney, Kim and Khloé Kardashian to launch the debut Kardashian Kollection for Lipsy in the Earth Hall.

With up to as many as 20,000 visitors passing through its doors every day, many are unaware of the transformation that takes place after dark when the team and their accredited supplier partners descend to make the venue event-ready, often within just one hour of it closing to the general public.