Objectives

Now in its 14th year and often described as, “One of the highlights of the summer social Season,” The Boodles, has, in recent years made a habit of attracting some of the biggest names in tennis, while offering guests the unique chance of an opportunity to get up close and personal with the player’s.

Production Values

As previously mentioned, our aim in 2014 was to completely sell out the event.

Overall Effectiveness

In 2014 the event sold out before we even announced a player. This led to us actually adding an additional 200 seats in the stadium, which also sold out, giving the event a 17% increase on revenue on 2013 and the best revenue in the event’s 13 year history!