Objectives

Going Underground was a business to business exhibition launch with a difference! Our client, Siemens AG presented us with a brief that illustrated their key objectives; to celebrate the last 150 years of the London Underground, 170 years of Siemens in the UK and Siemens vision of what the future could hold.

Production Values

The ‘Going Underground’ Launch Event and Exhibition took place at The Crystal. Primary were invited to engage in concept design and implementation with full event and logistical management, production, AV and video application.

Overall Effectiveness

With 280 poster sites, pop up 3D street and the launch event itself the event successfully reached the target market. Key stakeholders, CBS Outdoor, the London Transport Museum, and Transport for London were all in attendance as well as VIPs to include Sir Peter Hendy; the commissioner of TFL.